It's Time to Outgrow Spreadsheets
Excel and Google Sheets are flexible but weren't designed for ad ops. Version conflicts, broken formulas, and manual processes cost your team hours every week.
Why Spreadsheets Break Down for Ad Ops
Spreadsheets are the most common 'tool' for ad ops — and the most painful at scale:
Version Control Chaos
Multiple people editing the same spreadsheet leads to conflicts, overwritten data, and 'which version is correct?' confusion.
No Approval Workflows
Spreadsheets have no built-in approval process. Campaign changes go live without proper review, leading to costly errors.
Manual Everything
Copy-pasting between tabs, manually updating status columns, and emailing files back and forth wastes hours every week.
No Analytics or Reporting
Building reports from spreadsheet data requires manual aggregation. Cross-channel performance views are nearly impossible to maintain.
Feature-by-Feature Comparison
| Feature | AdSoda | Spreadsheets |
|---|---|---|
| Taxonomy & Naming Governance | ||
| Creative Asset Management (DAM) | ||
| Media Planning & Budgeting | ||
| Campaign Trafficking/Activation | ||
| Data Export & BI Integration | ||
| Approval Workflows | ||
| Integrations (50+) | ||
| Transparent Public Pricing | ||
| Fast Implementation (<30 days) | ||
| Global Multi-Market Support |
Pricing Comparison
AdSoda
All features included with no hidden fees.
Contact us for pricing
Spreadsheets
Free to start, but Google Workspace costs $14/user/month. Real cost is in time wasted on manual processes.
Free — $14/user/mo
Sources & verificationLast verified 2026-06-11
- Pricing:Free — $14/user/mo (Google Workspace)View source
- Funding & stage:N/A — general purpose toolView source
The Verdict: Who Should Choose What?
Keep using spreadsheets if…
You have 1–2 campaigns per month, a single person manages everything, and you don't need approval workflows or cross-channel reporting.
Switch to AdSoda if…
You manage 5+ campaigns per month, have a team of 3+, need approval workflows, or spend more than 5 hours per week on manual data entry and reporting.
Frequently Asked Questions
Is switching from spreadsheets to AdSoda difficult?
No. AdSoda imports your existing spreadsheet data and maps it to structured campaigns. Setup takes days, not weeks or months, with our team handling the heavy lifting.
Can I still export to Excel from AdSoda?
Yes. AdSoda supports full data export to Excel, CSV, and other formats. You can share reports with stakeholders who prefer spreadsheets while your team works in a purpose-built tool.
How much time will AdSoda save my team?
Teams typically save 10–15 hours per week by eliminating manual data entry, copy-pasting, and email-based approval workflows. That's time your team can spend on strategy instead of admin.
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