Latest news, industry insights, and tutorials from the AdSoda team.
5 min readTired of campaign chaos due to inconsistent data? Learn how mastering campaign metadata can streamline ad operations, improve ROI, and free up your team.
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5 min readAmazon's affiliate commission cuts expose a deeper need for control and visibility in ad ops. Learn how campaign metadata management and QA can build resilience and drive ROI.
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5 min readTranslate social media trends into actionable strategies that improve campaign performance and ROI. Learn how to optimize workflows, leverage technology, and build a solid foundation for campaign operations.
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5 min readDoorDash's new CMO from Amazon signals a shift towards data-driven campaign operations. Ad ops professionals should prepare for increased focus on metadata management, QA, and automation to optimize ad performance.
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5 min readAgency mergers cause data chaos. Learn how metadata standardization using a campaign operations platform like AdSoda can help ad ops managers maintain efficiency and accuracy during transitions. Establish naming conventions, audit, and train to thrive.
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5 min readOscar Mayer's 'Wienie 500' stunt highlights the crucial role of campaign operations. Learn how robust media planning software, campaign metadata management, and campaign QA software are essential for successful campaigns.
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5 min readAmazon and YouTube are now pitching *operating systems*, not just TV inventory. What this subtle yet seismic shift means for how you run campaigns, manage ad operations, and ultimately, deliver results.
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5 min readThe rise of AI agents demands a new approach to campaign operations. Learn why standardized metadata and naming conventions are crucial for preparing your campaigns for the AI web and unlocking new levels of automation and optimization.
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5 min readPublicis's acquisition of LiveRamp raises questions about data neutrality and its impact on ad ops workflows. Adaptability and robust QA are now more critical than ever. A campaign operations platform with naming convention software and campaign metadata management capabilities can ensure data governance, campaign integrity, and success.
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5 min readLearn how to prevent gut feelings from derailing your ad campaigns with data-driven strategies and robust campaign metadata management using a campaign operations platform like AdSoda.
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5 min readGoogle's generative AI guide: What it means for your campaign operations. Focus on metadata, QA, and a robust campaign operations platform to thrive in the AI-powered future.
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5 min readGoogle's sunsetting offline conversion imports through the Google Ads API, pushing a migration to the Data Manager API by June. Is your campaign operations ready? This demands an agile and adaptable approach to ad operations.
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