Latest news, industry insights, and tutorials from the AdSoda team.
5 min readDiscover the 3 key shifts shaping ad campaign operations: outcome-based pricing, agent-led orchestration, and brand safety in a fragmented landscape. Learn how to adapt your strategies for success.
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5 min readChess.com's advertising strategy offers key lessons for streamlining campaign operations. Learn how metadata management, centralized planning, and robust QA can optimize your campaigns for revenue and user experience.
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5 min readFocus on the fundamentals of campaign operations – consistent naming conventions, centralized metadata management, and rigorous QA processes – to build a resilient, efficient, and effective advertising operation.
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5 min readMeta and Google are betting big on AI. But what does that REALLY mean for your day-to-day campaign operations? We break down the implications for metadata management, media planning, and campaign QA.
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5 min readGoogle Ads' new "Association" metric measures consumer links between brands and attributes. Learn how it can revolutionize your campaign operations, creative management, and media planning.
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5 min readThe rise of franchise-driven advertising demands a new approach to campaign operations. Learn how to streamline your workflows, improve campaign performance, and deliver seamless brand experiences.
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5 min readPublisher traffic is surging from unexpected sources like push notifications and peer-to-peer sharing, forcing a rethink of ad ops strategies. Learn how metadata management, robust QA, and a comprehensive campaign operations platform can help you unlock hidden insights and optimize your campaigns.
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5 min readAmazon's ad revenue hits $70 billion, highlighting the retail media surge. Are your campaign operations ready for the complexity? Learn how to streamline your workflow with a robust campaign operations platform.
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5 min readA new experiment reveals how a fake brand was able to conquer AI search using repeatable signals. Learn what this means for your campaign ops.
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5 min readWith pod bidding gaining momentum in the CTV space, robust campaign operations are more critical than ever. Are you ready for the complexities of live sports ad inventory?
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5 min readYouTube's testing a new search feature. Here's why ad ops needs to pay attention, and how to prepare for a future of more conversational search. Think structured data, naming conventions and QA processes.
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5 min readEven Paris Hilton's spice venture offers valuable lessons in campaign operations, specifically around brand alignment and metadata management. Learn how to avoid costly errors and missed opportunities by implementing a standardized naming convention, consistent metadata tagging, and investing in campaign QA software.
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