Latest news, industry insights, and tutorials from the AdSoda team.
5 min readHow Axe's brand refresh highlights the need for authenticity, AI-driven discovery, and operational agility in today's ad ops landscape. Learn how to stay relevant.
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5 min readGoogle's tightening political content rules for Shopping ads. Ad ops managers in affected countries need to verify accounts before the deadline to avoid campaign disruptions. A centralised platform and automated policy checks are essential.
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5 min readChatGPT's citation bias favours a small group of domains, impacting digital marketers. Learn how to adjust your ad ops and media planning strategies to overcome this challenge.
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5 min readChatGPT's Instant Checkout experiment flopped, revealing crucial lessons for ad ops professionals: operational details matter, control is paramount, and AI adoption must be pragmatic.
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5 min readSnap is trying to change their narrative from a branding play to a performance platform. It's time to re-evaluate and test the new ad formats and offerings.
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5 min readTubi's ad blitz focuses on smarter pauses, Amazon DSP, and the quest for measurable impact. Learn how to connect CTV ads to real-world ROI.
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5 min readSiloed teams and disconnected data are a recipe for underperforming campaigns. Learn how ad ops can lead the charge in breaking down silos and fostering collaboration for unified growth.
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5 min readRising fuel costs are squeezing consumer wallets and impacting ad campaign performance. Here's how to adapt your strategies with segmentation, transparent messaging, and data-driven insights.
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5 min readTikTok is vying for bigger ad budgets, signaling a shift in its strategy. Here's what ad ops and media planners need to know to make the most of this evolving platform.
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5 min readSports teams are building media powerhouses, offering new opportunities for brands beyond traditional sponsorships. This requires a shift in strategy, focusing on content integration, engagement metrics, and a deeper understanding of the evolving media landscape.
Read more →Discover how artificial intelligence is transforming the way advertising teams plan, execute, and optimise their campaigns at scale.
Read more →A practical guide to choosing and implementing a digital asset management solution that keeps creative teams in sync and campaigns moving at speed.
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