Latest news, industry insights, and tutorials from the AdSoda team.
5 min readLearn how to scale your paid media campaigns effectively with smarter testing frameworks. Avoid common pitfalls and see how a robust campaign operations platform can make all the difference.
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5 min readLearn how to rethink your ad ops strategy for major events using insights from NBC Sports' Olympics approach: empower creative teams, focus on first impressions, and anticipate the unexpected.
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5 min readTired of algorithms dictating your ad campaign reach? Email newsletters are making a comeback, offering direct audience control and authentic connection in a noisy digital world. Learn how to leverage this powerful channel for creative experimentation and sustainable engagement.
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5 min readDigital advertising needs Campaign Operations EPs to orchestrate the entire operation, ensuring that every element works in harmony to achieve maximum impact.
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5 min readMicrosoft's partnership with Publicis signals a major shift: the integration of AI into the fabric of advertising operations. What does this mean for your ad ops team and how can you prepare?
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5 min readBabylist hires Jill Cress as their first CMO, signaling a shift towards sophisticated, data-driven marketing in the baby product market. What can ad ops and campaign managers learn from this move about brand building, personalization, and trust in advertising?
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5 min readThe old marketing org is dead. The problem isn’t a lack of talent; it's broken systems. Discover how agile ops teams are the key to future campaign success.
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5 min readThe WNBA's Season 30 campaign offers valuable lessons for anyone navigating the complexities of modern digital advertising. Here's how to build a campaign on shifting sands and leverage data-driven decisions.
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5 min readThe NFL's strategic unbundling of its financial services sponsorship highlights a crucial trend in ad ops: maximizing value by dissecting broad categories into hyper-targeted opportunities. How can you apply this to your campaigns?
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5 min readFuture-proof your campaigns by decoding unexpected data sources like cable news ratings. Learn how to apply these insights to your media planning and advertising operations for greater agility.
Read more →5 min readNavigating personal hardship while maintaining professional commitments is a challenge. Learn how to build resilience in your ad ops team through empathy, efficient systems, and a supportive culture.
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5 min readAshley Madison's brand overhaul after their data breach offers critical lessons for ad ops professionals about data security, brand safety, and the need for adaptable marketing strategies in a rapidly changing landscape.
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