Latest news, industry insights, and tutorials from the AdSoda team.
5 min readSiloed teams and disconnected data are a recipe for underperforming campaigns. Learn how ad ops can lead the charge in breaking down silos and fostering collaboration for unified growth.
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5 min readSports teams are building media powerhouses, offering new opportunities for brands beyond traditional sponsorships. This requires a shift in strategy, focusing on content integration, engagement metrics, and a deeper understanding of the evolving media landscape.
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5 min readTikTok is vying for bigger ad budgets, signaling a shift in its strategy. Here's what ad ops and media planners need to know to make the most of this evolving platform.
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5 min readRising fuel costs are squeezing consumer wallets and impacting ad campaign performance. Here's how to adapt your strategies with segmentation, transparent messaging, and data-driven insights.
Read more →Discover how artificial intelligence is transforming the way advertising teams plan, execute, and optimise their campaigns at scale.
Read more →A practical guide to choosing and implementing a digital asset management solution that keeps creative teams in sync and campaigns moving at speed.
Read more →With third-party cookies finally gone, media planners need new approaches to audience targeting, measurement, and attribution. Here is what is working now.
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5 min readNew data suggests a fundamental shift is underway in how financial publishers are driving revenue... It’s time to rethink where you’re focusing your ad ops efforts.
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5 min readReadpeak's hiring spree highlights a critical trend: experienced professionals are increasingly drawn to platforms promising agility and innovation, particularly those addressing the complexities of the European market. But does hiring talent alone solve the challenge?
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5 min readIncreased privacy regulations, the deprecation of third-party cookies, and the rise of walled gardens are making it harder than ever to reach the right HCPs and patients. Is your pharma campaign flying blind?
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5 min readExplore the practical implications of AI-generated ads for ad ops, campaign management, and media planning, moving beyond the hype to focus on ROI and real-world results.
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5 min readAd ops teams face immense pressure balancing AI adoption with consumer wariness and navigating brand activism without backlash. Learn how data, insight, and agility are key to success in this evolving landscape.
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