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Latest news, industry insights, and tutorials from the AdSoda team.

Roku's Personalized Home Screen: Will Enhanced Discovery Make Campaign Measurement a Nightmare?5 min read

Roku's Personalized Home Screen: Will Enhanced Discovery Make Campaign Measurement a Nightmare?

Roku's personalized home screen is changing the game for campaign measurement. Learn how to navigate the complexities with robust metadata management and contextual media planning.

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Beyond the Star Striker: Why Chobani's World Cup Ad Matters to Your Campaign Ops5 min read

Beyond the Star Striker: Why Chobani's World Cup Ad Matters to Your Campaign Ops

Chobani's World Cup campaign highlights the importance of support networks. Similarly, in advertising, success relies on a robust ad ops infrastructure. Learn how to champion the unsung heroes of your campaign.

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Google's AI Transformation: What It Means for Your Campaign Operations5 min read

Google's AI Transformation: What It Means for Your Campaign Operations

Google's AI integration into Search is fundamentally changing how users interact with the internet. What does this mean for campaign operations? Learn how structured data, streamlined asset management, and AI-powered tools are key to thriving in this new landscape.

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AI's Siren Song: What OpenAI's CMO Hire Signals for Ad Ops5 min read

AI's Siren Song: What OpenAI's CMO Hire Signals for Ad Ops

OpenAI's CMO hire signals a seismic shift: AI is becoming the marketing engine. Learn how this impacts ad ops, media planning, and the need for robust campaign operations platforms like AdSoda.

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Beyond the Bottle: How Rebranding Impacts Campaign Operations, Not Just Shelves5 min read

Beyond the Bottle: How Rebranding Impacts Campaign Operations, Not Just Shelves

A brand refresh shouldn’t be a pain for ad ops. Learn how campaign metadata management, naming conventions, and QA can save the day (and your budget).

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Primark's US Push Spotlights a Campaign Ops Reality: Can Global Creative Scale Without Going Off-Brand?5 min read

Primark's US Push Spotlights a Campaign Ops Reality: Can Global Creative Scale Without Going Off-Brand?

Primark's US push underscores a campaign ops reality: how do you maintain brand consistency and creative control while scaling across diverse markets? It requires robust campaign operations, streamlined workflows, and meticulous attention to campaign metadata management.

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Etsy’s Bet on Humanity: Why Standardising Campaign Metadata Is More Critical Than Ever5 min read

Etsy’s Bet on Humanity: Why Standardising Campaign Metadata Is More Critical Than Ever

Etsy's focus on authentic human moments in marketing highlights the need for robust campaign metadata management. Clear naming conventions, media planning, and collaboration are key to leveraging AI effectively and driving genuine customer engagement.

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Stop Guessing: How AI-Powered Outlier Analysis Cracks the Code on Video Campaign Success5 min read

Stop Guessing: How AI-Powered Outlier Analysis Cracks the Code on Video Campaign Success

Unlock video campaign success with AI-powered outlier analysis. Discover how clean metadata and campaign operations platforms like AdSoda can fuel data-driven creative strategies.

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Beyond Reach and ROI: The Real Nightmares Keeping Ad Leaders Up at Night (and How to Fix Them)5 min read

Beyond Reach and ROI: The Real Nightmares Keeping Ad Leaders Up at Night (and How to Fix Them)

Discover the hidden anxieties of ad leaders beyond reach and ROI: metadata chaos and QA nightmares. Learn how a modern campaign operations platform can bring order to the advertising operations.

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Cutting Out the Clutter: Why Direct Publisher Relationships Still Miss the Mark (and How Ops Can Fix It)5 min read

Cutting Out the Clutter: Why Direct Publisher Relationships Still Miss the Mark (and How Ops Can Fix It)

Direct publisher relationships promise control and transparency, but often create operational headaches. Learn how campaign operations platforms can streamline workflows, improve data quality, and enhance QA to drive real results.

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Viewbotting: The Invisible Drain on Your Ad Spend (and How to Combat It)5 min read

Viewbotting: The Invisible Drain on Your Ad Spend (and How to Combat It)

Viewbotting inflates livestream views and damages campaign data. Learn how to combat this issue with QA software, metadata management, and practical steps.

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Stretched Budgets, Extended Flights: Are Longer Campaigns the New Normal?5 min read

Stretched Budgets, Extended Flights: Are Longer Campaigns the New Normal?

Brands are running campaigns for longer due to budget pressures. This demands a shift in campaign operations, emphasizing organization, quality assurance, and strategic creative management. A campaign operations platform is crucial for success.

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