Latest news, industry insights, and tutorials from the AdSoda team.
5 min readTired of 'AI-powered' campaign tools that are just glorified prompts? Learn how to build robust AI agents for ad ops and media planning, focusing on specialized tools, memory, and a crucial review layer.
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5 min readAI is transforming ad operations, but human oversight is still crucial for campaign QA, metadata management, and naming conventions. Learn how to strike the right balance for optimal results.
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5 min readOpenAI's data sharing policy raises concerns about campaign metadata security. Learn how a campaign operations platform can help you regain control.
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5 min readExecutive turnover in marketing isn't just news; it's a warning sign. Could your campaign operations be the silent culprit? Learn how a robust ad operations platform can stabilise your team and boost ROI.
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5 min readDiscover the 3 key shifts shaping ad campaign operations: outcome-based pricing, agent-led orchestration, and brand safety in a fragmented landscape. Learn how to adapt your strategies for success.
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5 min readChess.com's advertising strategy offers key lessons for streamlining campaign operations. Learn how metadata management, centralized planning, and robust QA can optimize your campaigns for revenue and user experience.
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5 min readFocus on the fundamentals of campaign operations – consistent naming conventions, centralized metadata management, and rigorous QA processes – to build a resilient, efficient, and effective advertising operation.
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5 min readMeta and Google are betting big on AI. But what does that REALLY mean for your day-to-day campaign operations? We break down the implications for metadata management, media planning, and campaign QA.
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5 min readGoogle Ads' new "Association" metric measures consumer links between brands and attributes. Learn how it can revolutionize your campaign operations, creative management, and media planning.
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5 min readThe rise of franchise-driven advertising demands a new approach to campaign operations. Learn how to streamline your workflows, improve campaign performance, and deliver seamless brand experiences.
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5 min readPublisher traffic is surging from unexpected sources like push notifications and peer-to-peer sharing, forcing a rethink of ad ops strategies. Learn how metadata management, robust QA, and a comprehensive campaign operations platform can help you unlock hidden insights and optimize your campaigns.
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5 min readAmazon's ad revenue hits $70 billion, highlighting the retail media surge. Are your campaign operations ready for the complexity? Learn how to streamline your workflow with a robust campaign operations platform.
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