Latest news, industry insights, and tutorials from the AdSoda team.
5 min readCTV creator partnerships offer huge potential, but only if you're prepared to manage them effectively. Focus on campaign metadata management, QA, and media activation to drive real results.
Read more →
5 min readSocial media is now algorithm-driven entertainment, forcing marketers to rethink campaign operations. Learn how to streamline workflows, manage creative assets, and ensure quality at scale with a campaign operations platform.
Read more →
5 min readGoogle is testing new branded search controls in AI Max campaigns. This could be a game-changer for ad ops managers struggling to separate branded and non-branded traffic. Learn how these controls could improve your campaign operations, media planning, and ROI measurement. Is your team already using a naming convention software or running all campaigns on a unified campaign operations platform?
Read more →
5 min readGo beyond vanity metrics and truly leverage campaign performance data. Learn how campaign metadata management, a campaign operations platform, and consistent naming conventions are essential for ad ops efficiency.
Read more →
5 min readTired of ad ops chaos? Learn how consistent campaign metadata management can transform your advertising operations, improve efficiency, and maximize ROI. This article explores the challenges and solutions for taming your data beast and achieving true campaign operations mastery.
Read more →
5 min readGoogle Ads' new lead management dashboard promises to bridge the gap between ad click and closed deal, allowing advertisers to manage leads directly and share quality signals back to Google's AI. But is it truly a revolution?
Read more →
5 min readHoliday dips in viewership, like those seen in cable news, underscore the importance of meticulously managed metadata in campaign operations. Robust campaign naming conventions, rigorous QA processes, and the right technology are crucial for understanding and optimizing campaign performance.
Read more →
5 min readUnlock the potential of AI in ad creation by centralizing your brand assets and guidelines within your campaign operations platform. Learn how campaign metadata management and structured workflows can help your AI learn your brand and generate effective ad copy.
Read more →
5 min readLearn why leadership changes in marketing demand bulletproof campaign operations. Discover how metadata management, standardized processes, and the right technology can protect your campaigns from disruption. Explore how a campaign operations platform like AdSoda can ensure continuity and efficiency, even when key personnel depart.
Read more →
5 min readDiscover how real-world experiences are becoming a crucial part of advertising strategy and how ad ops can integrate them for better campaign performance. Learn practical strategies for measurement, data management, and the importance of standardized naming conventions to make the most of your experiential campaigns.
Read more →
5 min readAxios is betting that AI can help them scale local news. What lessons can ad ops teams learn from this experiment to standardise, error-proof, and scale campaigns?
Read more →
5 min readDiscover how data sharing platforms are reshaping campaign metadata management, unlocking new revenue streams and operational efficiencies for ad operations teams. Learn how to centralize data, leverage AI, and embrace a collaborative, data-driven future.
Read more →