Latest news, industry insights, and tutorials from the AdSoda team.
5 min readThe NFL's strategic unbundling of its financial services sponsorship highlights a crucial trend in ad ops: maximizing value by dissecting broad categories into hyper-targeted opportunities. How can you apply this to your campaigns?
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5 min readFuture-proof your campaigns by decoding unexpected data sources like cable news ratings. Learn how to apply these insights to your media planning and advertising operations for greater agility.
Read more →5 min readNavigating personal hardship while maintaining professional commitments is a challenge. Learn how to build resilience in your ad ops team through empathy, efficient systems, and a supportive culture.
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5 min readAshley Madison's brand overhaul after their data breach offers critical lessons for ad ops professionals about data security, brand safety, and the need for adaptable marketing strategies in a rapidly changing landscape.
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5 min readDollar Shave Club's move beyond 'pink pastel garbage' razors highlights a crucial point for ad ops: successful campaigns are built on product truth. Dive into why ad ops teams must use campaign data to influence product development and marketing strategy.
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5 min readThe media landscape is in constant flux, and seemingly unrelated news events can impact ad inventory, brand safety protocols, and overall campaign performance. Here's how to navigate it.
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5 min readMorning show ratings in 2026, on their own, aren't useful, but the shifts they indicate can inform smarter, more effective advertising operations.
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5 min readDive into the real retail media trends shaping ad ops today. Ditch the hype and get actionable insights for campaign managers and marketing technologists.
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5 min readMedia mergers aren't just boardroom news—they directly impact your campaigns. Learn how deals like Versant's potential acquisition of Vox's podcast division can affect your reach, audience targeting, and overall digital advertising strategy.
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5 min readState Street's CMO has a playbook that's worth a look if you're tired of marketing being seen as a cost center. He’s transformed their marketing from a support function into a revenue driver, and his approach hinges on a few key principles that are highly relevant to anyone managing campaign operations and marketing tech.
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5 min readA look back at the career of Bob Schmetterer, former chairman and CEO of Euro RSCG, and his impact on advertising as a pioneer in the digital age.
Read more →5 min readThe marketing upheaval at X highlights the need for ad ops agility, data integrity, and media mix diversification. How can you navigate this instability and safeguard your campaigns?
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