Latest news, industry insights, and tutorials from the AdSoda team.
5 min readNavigating advertising ops when the unthinkable happens requires more than technical skills. It demands empathy, robust risk management, and a resilient infrastructure. Learn how to prepare your team and campaigns for the unexpected.
Read more →
5 min readAmazon's UK audio ad partnership signals a major shift in campaign targeting and measurement. Learn how to leverage data-driven insights for better ROI and integrate with platforms like AdSoda to optimize media plans.
Read more →5 min readRecent lawsuits against Meta and YouTube highlight the need for ethical considerations in ad operations. Are your campaigns unintentionally leveraging addictive design features? Here's how to navigate this evolving landscape.
Read more →
5 min readMany digital marketers struggle with basic marketing concepts, leading to inefficient campaigns and wasted ad spend. A solid grasp of core principles is crucial for success.
Read more →
5 min readThe sequel to 'The Devil Wears Prada' signals a shift towards deeply integrated brand partnerships, demanding meticulous execution from ad ops teams. Learn how to manage the creative avalanche and foster collaboration to thrive in this new era of advertising.
Read more →
5 min readPrincipal media buying promises cost efficiency, but can muddy the waters of transparency. How can ad ops and marketing teams navigate this shifting landscape?
Read more →
5 min readDon't write off linear TV just yet. Despite the dominance of digital channels, broadcast TV maintains a robust reach. Learn why understanding this enduring power is crucial for effective cross-channel campaign strategies.
Read more →
5 min readGoogle released its March 2026 spam update. Here's how it impacts ad ops, campaign management, and how to protect your advertising investment.
Read more →
5 min readMeta's new retail media tools promise increased ROAS, but are they genuine opportunities or just another platform tax? Ad ops teams need to think critically about measurement, attribution, and the impact on overall marketing strategy.
Read more →
5 min readYahoo's "Scout" aims to leverage first-party data for cookieless advertising. But can it deliver real value for ad ops and media planners? We break down the hype and offer a practical perspective.
Read more →
5 min readExplore how immersive, participatory experiences are reshaping digital advertising and the shift from prioritizing impressions to genuine engagement. Discover what interactive formats mean for ad ops, media planning, and campaign execution.
Read more →
5 min readReddit's latest push into Dynamic Product Ads (DPA) has the potential to boost your campaign performance but is it worth the hype? This article dives into the new features, including shoppable Collection Ads, native deal overlays, and a Shopify integration. Discover how to tap into Reddit's unique communities and whether this platform is more than just a flash in the pan.
Read more →