5 min readStop Guessing: How AI Search Citations Reveal the Future of Content Strategy
AI search favors listicles, articles, and product pages. Learn how to tailor your content strategy to capture more AI citations and boost visibility.
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5 min readBeyond the Cloud: How Axe's Refresh Can Inform Your Ad Ops Strategy
How Axe's brand refresh highlights the need for authenticity, AI-driven discovery, and operational agility in today's ad ops landscape. Learn how to stay relevant.
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5 min readGoogle Tightens the Reins: Political Ad Verification Arrives for Shopping Campaigns
Google's tightening political content rules for Shopping ads. Ad ops managers in affected countries need to verify accounts before the deadline to avoid campaign disruptions. A centralised platform and automated policy checks are essential.
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5 min readChatGPT's Citation Bias: What It Means for Ad Ops and Media Planning
ChatGPT's citation bias favours a small group of domains, impacting digital marketers. Learn how to adjust your ad ops and media planning strategies to overcome this challenge.
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5 min readChatGPT's Commerce Pivot: What Ad Ops Can Learn from Shifting Sands
ChatGPT's Instant Checkout experiment flopped, revealing crucial lessons for ad ops professionals: operational details matter, control is paramount, and AI adoption must be pragmatic.
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5 min readBeyond Vanishing Pics: Is Snap Finally Ready to Play Ball with Performance Marketers?
Snap is trying to change their narrative from a branding play to a performance platform. It's time to re-evaluate and test the new ad formats and offerings.
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5 min readTubi's Ad Blitz: Smarter Pauses, Amazon DSP, and the Quest for Measurable Impact
Tubi's ad blitz focuses on smarter pauses, Amazon DSP, and the quest for measurable impact. Learn how to connect CTV ads to real-world ROI.
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5 min readBreaking Down Silos: How Ad Ops Can Lead the Charge for Unified Growth
Siloed teams and disconnected data are a recipe for underperforming campaigns. Learn how ad ops can lead the charge in breaking down silos and fostering collaboration for unified growth.
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5 min readBeyond the Jersey: How Sports Teams Are Building Media Powerhouses for Sponsors
Sports teams are building media powerhouses, offering new opportunities for brands beyond traditional sponsorships. This requires a shift in strategy, focusing on content integration, engagement metrics, and a deeper understanding of the evolving media landscape.
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5 min readIs TikTok Finally Ready to Play in the Big Leagues? What Ad Ops Needs to Know
TikTok is vying for bigger ad budgets, signaling a shift in its strategy. Here's what ad ops and media planners need to know to make the most of this evolving platform.
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5 min readPump Prices and Performance: How Rising Fuel Costs Impact Ad Campaigns
Rising fuel costs are squeezing consumer wallets and impacting ad campaign performance. Here's how to adapt your strategies with segmentation, transparent messaging, and data-driven insights.
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5 min readThe Future of Campaign Operations: How AI Is Reshaping Ad Management
Discover how artificial intelligence is transforming the way advertising teams plan, execute, and optimise their campaigns at scale.
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