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Latest news, industry insights, and tutorials from the AdSoda team.

Beyond the Croisette: Why Campaign Ops Needs a Cannes-Level Contingency Plan (Even When You're Not in Cannes)5 min read

Beyond the Croisette: Why Campaign Ops Needs a Cannes-Level Contingency Plan (Even When You're Not in Cannes)

Learn why even your most well-laid media plans can fall apart without strong campaign operations and a robust ad operations platform. Take lessons from the chaos of experiential marketing at events like Cannes Lions and apply them to your day-to-day digital advertising.

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ChatGPT Ads Are Here: Is Your Campaign Operations Ready for AI-Driven Activation?5 min read

ChatGPT Ads Are Here: Is Your Campaign Operations Ready for AI-Driven Activation?

OpenAI's cost-per-action ads in ChatGPT are here, demanding agile campaign operations. Is your media planning software, naming convention software, and campaign QA software ready for AI-driven activation?

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From Digital Publishing to the Big Screen: What Does the Screenvision CEO Hire Mean for Campaign Operations?5 min read

From Digital Publishing to the Big Screen: What Does the Screenvision CEO Hire Mean for Campaign Operations?

The appointment of Vox Media's Geoff Schiller as CEO of Screenvision highlights the convergence of digital and traditional media, demanding precision in campaign operations. Learn how to streamline workflows, minimize errors, and gain a holistic view of campaign performance.

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When Naming Conventions Drive You Off the Road: Lessons from Ferrari (and Ad Ops)5 min read

When Naming Conventions Drive You Off the Road: Lessons from Ferrari (and Ad Ops)

Poor ad campaign naming conventions can damage your brand's reputation. Learn how to avoid ad ops chaos with a robust naming convention software and a centralized campaign operations platform.

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From Mockery to Millions: Mastering Ad Campaign Agility Like Crocs Did5 min read

From Mockery to Millions: Mastering Ad Campaign Agility Like Crocs Did

Learn how embracing agility, like Crocs did, can turn unexpected campaign challenges into marketing wins. Discover the importance of campaign metadata management and nimble media planning.

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LinkedIn's Algorithm Shift: Winning at Campaign Operations Beyond the Feed5 min read

LinkedIn's Algorithm Shift: Winning at Campaign Operations Beyond the Feed

LinkedIn's algorithm is always changing. Focus less on chasing trends, and more on solid campaign operations. Learn how metadata, QA, and media planning are your secret weapons to success on any platform.

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Beyond the Buzz: Why Streamlined Campaign Operations is the Future of Advertising5 min read

Beyond the Buzz: Why Streamlined Campaign Operations is the Future of Advertising

The advertising landscape is shifting. Learn how streamlined campaign operations, robust metadata management, and automated QA can future-proof your ad strategy and drive ROI.

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When Naming Conventions Collide: Avoiding Metadata Meltdowns in Your Ad Campaigns5 min read

When Naming Conventions Collide: Avoiding Metadata Meltdowns in Your Ad Campaigns

Poor campaign metadata management can lead to wasted budget, inaccurate reporting, and frustrated teams. Here's how to avoid metadata meltdowns in your ad campaigns.

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Stop Lumping Gen X with Boomers: Why Lazy Audience Segmentation Hurts Ad Ops5 min read

Stop Lumping Gen X with Boomers: Why Lazy Audience Segmentation Hurts Ad Ops

Marketers are lumping Gen X and Boomers together, leading to ineffective campaigns. Discover how detailed audience segmentation and a robust campaign operations platform can fix this costly mistake.

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Roku's Personalized Home Screen: Will Enhanced Discovery Make Campaign Measurement a Nightmare?5 min read

Roku's Personalized Home Screen: Will Enhanced Discovery Make Campaign Measurement a Nightmare?

Roku's personalized home screen is changing the game for campaign measurement. Learn how to navigate the complexities with robust metadata management and contextual media planning.

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Beyond the Star Striker: Why Chobani's World Cup Ad Matters to Your Campaign Ops5 min read

Beyond the Star Striker: Why Chobani's World Cup Ad Matters to Your Campaign Ops

Chobani's World Cup campaign highlights the importance of support networks. Similarly, in advertising, success relies on a robust ad ops infrastructure. Learn how to champion the unsung heroes of your campaign.

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Google's AI Transformation: What It Means for Your Campaign Operations5 min read

Google's AI Transformation: What It Means for Your Campaign Operations

Google's AI integration into Search is fundamentally changing how users interact with the internet. What does this mean for campaign operations? Learn how structured data, streamlined asset management, and AI-powered tools are key to thriving in this new landscape.

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