Latest news, industry insights, and tutorials from the AdSoda team.
5 min readLeadership changes in marketing are constant. Protect your campaigns with robust metadata management within your ad operations platform. Consistent naming conventions and centralized assets are key to resilience.
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5 min readLearn how to navigate agentic ad buying in campaign operations. Discover the importance of campaign metadata management, QA, and human expertise in the age of AI.
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5 min readAmazon's big bet on creator video podcasts as the 'new TV networks' faces significant measurement and campaign operations challenges. Learn how to navigate the metadata mess and achieve accurate attribution for podcast advertising success.
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5 min readCeraVe's celebrity endorsement campaign offers a valuable lesson for ad ops teams: the devil’s in the details, and precise campaign metadata is your MVP.
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5 min readBrands are moving beyond sponsorships in women's sports media, seeking more control over media deals. This requires robust campaign operations, including standardised metadata, campaign QA, and sophisticated media planning software to maximise ROI and ensure brand safety.
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5 min readBefore diving into AI, address operational realities. Streamline processes, manage metadata, and standardize conventions. AdSoda can help build a foundation for AI success by providing centralized campaign metadata, and creative asset management.
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5 min readRetail media is stealing TV budgets. Are your campaign operations ready? Data deluge demands excellence, and your media planning software needs to step up. Quality assurance is now your secret weapon.
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5 min readIs your campaign reporting accurate? Hidden costs from disorganized data and inconsistent campaign metadata impact ROI. Reclaim control with a campaign operations platform like AdSoda.
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5 min readDiscover how to build trust and scale health advertising campaigns in a skeptical world, focusing on authenticity, AI, and cultural relevance, all managed through a powerful campaign operations platform.
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5 min readWhile streaming dominates, late night TV is proving resilient. Unlock its potential with meticulous metadata, strategic media planning, and robust campaign QA. Leverage a campaign operations platform for unified management and data-driven optimization.
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5 min readLearn how Supergoop!'s human-centered marketing approach can be applied to ad ops for more efficient and effective campaigns. Discover the importance of data-driven empathy, QA, and holistic media planning.
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5 min readIndustry talent shifts highlight a growing need for integrated campaign operations and standardized naming conventions. Learn how to break down silos and unlock your campaign's full potential.
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