Latest news, industry insights, and tutorials from the AdSoda team.
5 min readAmazon's upfront pitch is about more than primetime; it's a play for ad tech dominance. Here's how that shift impacts your campaign operations and what you need to do about it.
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5 min readExecutive shuffles at major brands signal a need for robust, centralized campaign operations. Learn how to build a future-proofed ad ops ecosystem with standardized processes and a unified campaign operations platform.
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5 min readThe New York Times grew digital ad revenue 32% in Q1. What can we learn from their success to improve our own campaign operations?
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5 min readMemes are no longer just a joke; they're a core part of digital marketing strategy. Learn how to adapt your campaign operations platform, media planning software, and naming convention software to manage these new creative assets effectively.
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5 min readFragmented ad tech stacks are costing you time, money, and control. Discover why a unified ad platform is essential for streamlined campaign operations, improved data accuracy, and better business outcomes.
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5 min readThe Trade Desk's recent slowdown highlights a shift requiring smarter optimization, not just more spending. Learn how robust campaign operations can squeeze maximum value from your media spend.
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5 min readMelissa Grady Dias' move from CMO to CEO signals a crucial shift: mastery of campaign operations is now a key leadership asset. Explore how this impacts ad ops and your career trajectory.
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5 min readExplore the increasing demand for transparency in advertising and why buy-side control is the future of campaign operations. Learn how to leverage data ownership, QA, and robust processes for improved performance and accountability.
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5 min readOpenAI's rapid rollout of ChatGPT ads highlights the need for robust campaign operations. Learn how to scale effectively with smart campaign metadata management, naming conventions, and a centralized ad operations platform.
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5 min readMedia consolidation is heating up, but it amplifies existing challenges for ad ops. Discover how standardization, proactive QA, and robust tooling can turn uncertainty into an opportunity for greater campaign efficiency.
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5 min readAI search is pushing beyond keywords, demanding smarter campaign metadata management. Learn how a campaign operations platform can help you tame the chaos and prepare for an AI-driven future.
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5 min readTed Turner's innovations in media offer valuable lessons for modern ad operations, emphasising the importance of standardisation, proactive QA, and seamless integration of media planning and ad platform activation to drive campaign efficiency and performance.
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