Latest news, industry insights, and tutorials from the AdSoda team.
5 min readBabylist hires Jill Cress as their first CMO, signaling a shift towards sophisticated, data-driven marketing in the baby product market. What can ad ops and campaign managers learn from this move about brand building, personalization, and trust in advertising?
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5 min readThe old marketing org is dead. The problem isn’t a lack of talent; it's broken systems. Discover how agile ops teams are the key to future campaign success.
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5 min readThe WNBA's Season 30 campaign offers valuable lessons for anyone navigating the complexities of modern digital advertising. Here's how to build a campaign on shifting sands and leverage data-driven decisions.
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5 min readThe NFL's strategic unbundling of its financial services sponsorship highlights a crucial trend in ad ops: maximizing value by dissecting broad categories into hyper-targeted opportunities. How can you apply this to your campaigns?
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5 min readFuture-proof your campaigns by decoding unexpected data sources like cable news ratings. Learn how to apply these insights to your media planning and advertising operations for greater agility.
Read more →5 min readNavigating personal hardship while maintaining professional commitments is a challenge. Learn how to build resilience in your ad ops team through empathy, efficient systems, and a supportive culture.
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5 min readAshley Madison's brand overhaul after their data breach offers critical lessons for ad ops professionals about data security, brand safety, and the need for adaptable marketing strategies in a rapidly changing landscape.
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5 min readDollar Shave Club's move beyond 'pink pastel garbage' razors highlights a crucial point for ad ops: successful campaigns are built on product truth. Dive into why ad ops teams must use campaign data to influence product development and marketing strategy.
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5 min readThe media landscape is in constant flux, and seemingly unrelated news events can impact ad inventory, brand safety protocols, and overall campaign performance. Here's how to navigate it.
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5 min readMorning show ratings in 2026, on their own, aren't useful, but the shifts they indicate can inform smarter, more effective advertising operations.
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5 min readDive into the real retail media trends shaping ad ops today. Ditch the hype and get actionable insights for campaign managers and marketing technologists.
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5 min readMedia mergers aren't just boardroom news—they directly impact your campaigns. Learn how deals like Versant's potential acquisition of Vox's podcast division can affect your reach, audience targeting, and overall digital advertising strategy.
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