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Latest news, industry insights, and tutorials from the AdSoda team.

State Street's CMO on Turning Ad Ops Into a Growth Engine (and Why Your Brand Architecture Might Be Killing You)5 min read

State Street's CMO on Turning Ad Ops Into a Growth Engine (and Why Your Brand Architecture Might Be Killing You)

State Street's CMO has a playbook that's worth a look if you're tired of marketing being seen as a cost center. He’s transformed their marketing from a support function into a revenue driver, and his approach hinges on a few key principles that are highly relevant to anyone managing campaign operations and marketing tech.

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Beyond the Banner: Remembering a Pioneer Who Pushed Adland into the Digital Age5 min read

Beyond the Banner: Remembering a Pioneer Who Pushed Adland into the Digital Age

A look back at the career of Bob Schmetterer, former chairman and CEO of Euro RSCG, and his impact on advertising as a pioneer in the digital age.

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X's Marketing Shakeup: What Ad Ops Can Learn From a Platform in Flux5 min read

X's Marketing Shakeup: What Ad Ops Can Learn From a Platform in Flux

The marketing upheaval at X highlights the need for ad ops agility, data integrity, and media mix diversification. How can you navigate this instability and safeguard your campaigns?

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When Life Imitates Ads: Managing Campaigns Through the Unthinkable5 min read

When Life Imitates Ads: Managing Campaigns Through the Unthinkable

Navigating advertising ops when the unthinkable happens requires more than technical skills. It demands empathy, robust risk management, and a resilient infrastructure. Learn how to prepare your team and campaigns for the unexpected.

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Amazon's Audio Ad Play: What It Means for Your Media Plans5 min read

Amazon's Audio Ad Play: What It Means for Your Media Plans

Amazon's UK audio ad partnership signals a major shift in campaign targeting and measurement. Learn how to leverage data-driven insights for better ROI and integrate with platforms like AdSoda to optimize media plans.

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Beyond the Algorithm: Why Social Media Lawsuits Should Be on Every Ad Ops Radar5 min read

Beyond the Algorithm: Why Social Media Lawsuits Should Be on Every Ad Ops Radar

Recent lawsuits against Meta and YouTube highlight the need for ethical considerations in ad operations. Are your campaigns unintentionally leveraging addictive design features? Here's how to navigate this evolving landscape.

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Are Your Ad Ops Skills Built on Solid Ground? Why Marketing Fundamentals Still Matter5 min read

Are Your Ad Ops Skills Built on Solid Ground? Why Marketing Fundamentals Still Matter

Many digital marketers struggle with basic marketing concepts, leading to inefficient campaigns and wasted ad spend. A solid grasp of core principles is crucial for success.

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Beyond the Runway: How 'The Devil Wears Prada 2' Signals a New Era of Ad Ops Integration5 min read

Beyond the Runway: How 'The Devil Wears Prada 2' Signals a New Era of Ad Ops Integration

The sequel to 'The Devil Wears Prada' signals a shift towards deeply integrated brand partnerships, demanding meticulous execution from ad ops teams. Learn how to manage the creative avalanche and foster collaboration to thrive in this new era of advertising.

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Principal Media: Friend or Foe? Navigating Transparency in the Age of Cost-Cutting5 min read

Principal Media: Friend or Foe? Navigating Transparency in the Age of Cost-Cutting

Principal media buying promises cost efficiency, but can muddy the waters of transparency. How can ad ops and marketing teams navigate this shifting landscape?

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Beyond Broadcast: Why Linear TV's Resilience Matters to Your Digital Ad Strategy5 min read

Beyond Broadcast: Why Linear TV's Resilience Matters to Your Digital Ad Strategy

Don't write off linear TV just yet. Despite the dominance of digital channels, broadcast TV maintains a robust reach. Learn why understanding this enduring power is crucial for effective cross-channel campaign strategies.

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Google's Spam Update: Why Ad Ops Needs to Pay Attention (and Not Panic)5 min read

Google's Spam Update: Why Ad Ops Needs to Pay Attention (and Not Panic)

Google released its March 2026 spam update. Here's how it impacts ad ops, campaign management, and how to protect your advertising investment.

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Meta's Retail Media Push: Smart Play or Another Platform Tax?5 min read

Meta's Retail Media Push: Smart Play or Another Platform Tax?

Meta's new retail media tools promise increased ROAS, but are they genuine opportunities or just another platform tax? Ad ops teams need to think critically about measurement, attribution, and the impact on overall marketing strategy.

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