Latest news, industry insights, and tutorials from the AdSoda team.
5 min readYahoo's "Scout" aims to leverage first-party data for cookieless advertising. But can it deliver real value for ad ops and media planners? We break down the hype and offer a practical perspective.
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5 min readExplore how immersive, participatory experiences are reshaping digital advertising and the shift from prioritizing impressions to genuine engagement. Discover what interactive formats mean for ad ops, media planning, and campaign execution.
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5 min readReddit's latest push into Dynamic Product Ads (DPA) has the potential to boost your campaign performance but is it worth the hype? This article dives into the new features, including shoppable Collection Ads, native deal overlays, and a Shopify integration. Discover how to tap into Reddit's unique communities and whether this platform is more than just a flash in the pan.
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5 min readAI search favors listicles, articles, and product pages. Learn how to tailor your content strategy to capture more AI citations and boost visibility.
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5 min readHow Axe's brand refresh highlights the need for authenticity, AI-driven discovery, and operational agility in today's ad ops landscape. Learn how to stay relevant.
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5 min readGoogle's tightening political content rules for Shopping ads. Ad ops managers in affected countries need to verify accounts before the deadline to avoid campaign disruptions. A centralised platform and automated policy checks are essential.
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5 min readChatGPT's citation bias favours a small group of domains, impacting digital marketers. Learn how to adjust your ad ops and media planning strategies to overcome this challenge.
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5 min readChatGPT's Instant Checkout experiment flopped, revealing crucial lessons for ad ops professionals: operational details matter, control is paramount, and AI adoption must be pragmatic.
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5 min readSnap is trying to change their narrative from a branding play to a performance platform. It's time to re-evaluate and test the new ad formats and offerings.
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5 min readTubi's ad blitz focuses on smarter pauses, Amazon DSP, and the quest for measurable impact. Learn how to connect CTV ads to real-world ROI.
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5 min readSiloed teams and disconnected data are a recipe for underperforming campaigns. Learn how ad ops can lead the charge in breaking down silos and fostering collaboration for unified growth.
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5 min readSports teams are building media powerhouses, offering new opportunities for brands beyond traditional sponsorships. This requires a shift in strategy, focusing on content integration, engagement metrics, and a deeper understanding of the evolving media landscape.
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