Latest news, industry insights, and tutorials from the AdSoda team.
5 min readTikTok is vying for bigger ad budgets, signaling a shift in its strategy. Here's what ad ops and media planners need to know to make the most of this evolving platform.
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5 min readRising fuel costs are squeezing consumer wallets and impacting ad campaign performance. Here's how to adapt your strategies with segmentation, transparent messaging, and data-driven insights.
Read more →Discover how artificial intelligence is transforming the way advertising teams plan, execute, and optimise their campaigns at scale.
Read more →A practical guide to choosing and implementing a digital asset management solution that keeps creative teams in sync and campaigns moving at speed.
Read more →With third-party cookies finally gone, media planners need new approaches to audience targeting, measurement, and attribution. Here is what is working now.
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5 min readDiscover how ad ops managers can move beyond generic industry reports to leverage their own internal programmatic performance data for smarter campaign management and media planning, driving ROI in an increasingly complex digital advertising landscape.
Read more →5 min readThe digital advertising landscape, particularly programmatic, often feels like a high-stakes game of 'whack-a-mole' for ad ops professionals. Every day, you’re…
Read more →5 min readNew data suggests a fundamental shift is underway in how financial publishers are driving revenue... It’s time to rethink where you’re focusing your ad ops efforts.
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5 min readDiscover why even the most experienced ad tech professionals need a robust campaign operations platform to overcome operational drag and scale efficiently in today's complex digital advertising landscape. Learn how centralized tools, media planning software, and naming convention software are key to amplifying talent and driving strategic advantage.
Read more →5 min readReadpeak's hiring spree highlights a critical trend: experienced professionals are increasingly drawn to platforms promising agility and innovation, particularly those addressing the complexities of the European market. But does hiring talent alone solve the challenge?
Read more →5 min readIn an era where every ad dollar is scrutinized and operational efficiency can make or break a campaign, the quiet hum of the ad tech industry often belies…
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5 min readDiscover how strategic partnerships in ad tech are transforming precision targeting, privacy, and measurement, and learn how a robust campaign operations platform like AdSoda.io helps ad ops and media planning professionals orchestrate these complex data ecosystems for actionable insights and flawless execution.
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