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Latest news, industry insights, and tutorials from the AdSoda team.

Beyond Steps: How to Use the "Ōura Ring" Approach to Level Up Your Campaign Operations5 min read

Beyond Steps: How to Use the "Ōura Ring" Approach to Level Up Your Campaign Operations

Learn how to apply the lessons of the Ōura Ring to your campaign operations. Go beyond basic metrics with precise metadata management, data integration, and a focus on efficiency for better campaign outcomes.

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The AI-Powered ZMOT: Why Your Campaign Ops Needs Metadata Sanity5 min read

The AI-Powered ZMOT: Why Your Campaign Ops Needs Metadata Sanity

The Zero Moment of Truth is supercharged by AI and a fragmented discovery landscape. Your campaign operations need metadata sanity to find those critical moments in the noise.

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Google Ads Costs Up? How Smart Campaign Ops Beat the Rising Tide5 min read

Google Ads Costs Up? How Smart Campaign Ops Beat the Rising Tide

Rising Google Ads costs impacting your ROI? Discover how optimizing campaign operations, from metadata management to robust QA and effective media planning, can help you beat the rising tide and maximize your advertising budget.

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From Chaos to Clarity: How Standardising Campaign Metadata Saved My Sanity (and Budget)5 min read

From Chaos to Clarity: How Standardising Campaign Metadata Saved My Sanity (and Budget)

Tired of campaign chaos due to inconsistent data? Learn how mastering campaign metadata can streamline ad operations, improve ROI, and free up your team.

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Amazon's Affiliate Cuts: A Wake-Up Call for Campaign Metadata Management5 min read

Amazon's Affiliate Cuts: A Wake-Up Call for Campaign Metadata Management

Amazon's affiliate commission cuts expose a deeper need for control and visibility in ad ops. Learn how campaign metadata management and QA can build resilience and drive ROI.

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DoorDash's New CMO Signals Shifting Priorities in Ad Campaign Operations5 min read

DoorDash's New CMO Signals Shifting Priorities in Ad Campaign Operations

DoorDash's new CMO from Amazon signals a shift towards data-driven campaign operations. Ad ops professionals should prepare for increased focus on metadata management, QA, and automation to optimize ad performance.

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Beyond the Buzzwords: Making Sense of Social Trends for Effective Campaign Operations5 min read

Beyond the Buzzwords: Making Sense of Social Trends for Effective Campaign Operations

Translate social media trends into actionable strategies that improve campaign performance and ROI. Learn how to optimize workflows, leverage technology, and build a solid foundation for campaign operations.

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Creative Chaos to Campaign Clarity: Standardizing Metadata After Major Agency Shifts5 min read

Creative Chaos to Campaign Clarity: Standardizing Metadata After Major Agency Shifts

Agency mergers cause data chaos. Learn how metadata standardization using a campaign operations platform like AdSoda can help ad ops managers maintain efficiency and accuracy during transitions. Establish naming conventions, audit, and train to thrive.

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From Wienermobiles to Winning Campaigns: Why Oscar Mayer's Stunt Shows the Power of Airtight Campaign Ops5 min read

From Wienermobiles to Winning Campaigns: Why Oscar Mayer's Stunt Shows the Power of Airtight Campaign Ops

Oscar Mayer's 'Wienie 500' stunt highlights the crucial role of campaign operations. Learn how robust media planning software, campaign metadata management, and campaign QA software are essential for successful campaigns.

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Beyond Inventory: Why Amazon & YouTube's Upfront Pitches Matter to Your Campaign Ops5 min read

Beyond Inventory: Why Amazon & YouTube's Upfront Pitches Matter to Your Campaign Ops

Amazon and YouTube are now pitching *operating systems*, not just TV inventory. What this subtle yet seismic shift means for how you run campaigns, manage ad operations, and ultimately, deliver results.

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Preparing Your Campaigns for the AI Web: Why Metadata is Now Your Most Valuable Asset5 min read

Preparing Your Campaigns for the AI Web: Why Metadata is Now Your Most Valuable Asset

The rise of AI agents demands a new approach to campaign operations. Learn why standardized metadata and naming conventions are crucial for preparing your campaigns for the AI web and unlocking new levels of automation and optimization.

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Publicis Acquiring LiveRamp: What It Means for Your Ad Ops Workflow5 min read

Publicis Acquiring LiveRamp: What It Means for Your Ad Ops Workflow

Publicis's acquisition of LiveRamp raises questions about data neutrality and its impact on ad ops workflows. Adaptability and robust QA are now more critical than ever. A campaign operations platform with naming convention software and campaign metadata management capabilities can ensure data governance, campaign integrity, and success.

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