5 min readBeyond the Banner: Remembering a Pioneer Who Pushed Adland into the Digital Age
A look back at the career of Bob Schmetterer, former chairman and CEO of Euro RSCG, and his impact on advertising as a pioneer in the digital age.
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5 min read
5 min readX's Marketing Shakeup: What Ad Ops Can Learn From a Platform in Flux
The marketing upheaval at X highlights the need for ad ops agility, data integrity, and media mix diversification. How can you navigate this instability and safeguard your campaigns?
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5 min readWhen Life Imitates Ads: Managing Campaigns Through the Unthinkable
Navigating advertising ops when the unthinkable happens requires more than technical skills. It demands empathy, robust risk management, and a resilient infrastructure. Learn how to prepare your team and campaigns for the unexpected.
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5 min readAmazon's Audio Ad Play: What It Means for Your Media Plans
Amazon's UK audio ad partnership signals a major shift in campaign targeting and measurement. Learn how to leverage data-driven insights for better ROI and integrate with platforms like AdSoda to optimize media plans.
Read more →5 min readBeyond the Algorithm: Why Social Media Lawsuits Should Be on Every Ad Ops Radar
Recent lawsuits against Meta and YouTube highlight the need for ethical considerations in ad operations. Are your campaigns unintentionally leveraging addictive design features? Here's how to navigate this evolving landscape.
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5 min readAre Your Ad Ops Skills Built on Solid Ground? Why Marketing Fundamentals Still Matter
Many digital marketers struggle with basic marketing concepts, leading to inefficient campaigns and wasted ad spend. A solid grasp of core principles is crucial for success.
Read more →5 min readBeyond the Runway: How 'The Devil Wears Prada 2' Signals a New Era of Ad Ops Integration
The sequel to 'The Devil Wears Prada' signals a shift towards deeply integrated brand partnerships, demanding meticulous execution from ad ops teams. Learn how to manage the creative avalanche and foster collaboration to thrive in this new era of advertising.
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5 min readPrincipal Media: Friend or Foe? Navigating Transparency in the Age of Cost-Cutting
Principal media buying promises cost efficiency, but can muddy the waters of transparency. How can ad ops and marketing teams navigate this shifting landscape?
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5 min readBeyond Broadcast: Why Linear TV's Resilience Matters to Your Digital Ad Strategy
Don't write off linear TV just yet. Despite the dominance of digital channels, broadcast TV maintains a robust reach. Learn why understanding this enduring power is crucial for effective cross-channel campaign strategies.
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5 min readGoogle's Spam Update: Why Ad Ops Needs to Pay Attention (and Not Panic)
Google released its March 2026 spam update. Here's how it impacts ad ops, campaign management, and how to protect your advertising investment.
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5 min readMeta's Retail Media Push: Smart Play or Another Platform Tax?
Meta's new retail media tools promise increased ROAS, but are they genuine opportunities or just another platform tax? Ad ops teams need to think critically about measurement, attribution, and the impact on overall marketing strategy.
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5 min readIs Yahoo's 'Scout' a First-Party Data Goldmine, or Just More Noise for Ad Ops?
Yahoo's "Scout" aims to leverage first-party data for cookieless advertising. But can it deliver real value for ad ops and media planners? We break down the hype and offer a practical perspective.
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