Latest news, industry insights, and tutorials from the AdSoda team.
5 min readDollar Shave Club's move beyond 'pink pastel garbage' razors highlights a crucial point for ad ops: successful campaigns are built on product truth. Dive into why ad ops teams must use campaign data to influence product development and marketing strategy.
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5 min readThe media landscape is in constant flux, and seemingly unrelated news events can impact ad inventory, brand safety protocols, and overall campaign performance. Here's how to navigate it.
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5 min readMorning show ratings in 2026, on their own, aren't useful, but the shifts they indicate can inform smarter, more effective advertising operations.
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5 min readDive into the real retail media trends shaping ad ops today. Ditch the hype and get actionable insights for campaign managers and marketing technologists.
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5 min readMedia mergers aren't just boardroom news—they directly impact your campaigns. Learn how deals like Versant's potential acquisition of Vox's podcast division can affect your reach, audience targeting, and overall digital advertising strategy.
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5 min readState Street's CMO has a playbook that's worth a look if you're tired of marketing being seen as a cost center. He’s transformed their marketing from a support function into a revenue driver, and his approach hinges on a few key principles that are highly relevant to anyone managing campaign operations and marketing tech.
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5 min readA look back at the career of Bob Schmetterer, former chairman and CEO of Euro RSCG, and his impact on advertising as a pioneer in the digital age.
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5 min readThe marketing upheaval at X highlights the need for ad ops agility, data integrity, and media mix diversification. How can you navigate this instability and safeguard your campaigns?
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5 min readNavigating advertising ops when the unthinkable happens requires more than technical skills. It demands empathy, robust risk management, and a resilient infrastructure. Learn how to prepare your team and campaigns for the unexpected.
Read more →5 min readAmazon's UK audio ad partnership signals a major shift in campaign targeting and measurement. Learn how to leverage data-driven insights for better ROI and integrate with platforms like AdSoda to optimize media plans.
Read more →5 min readRecent lawsuits against Meta and YouTube highlight the need for ethical considerations in ad operations. Are your campaigns unintentionally leveraging addictive design features? Here's how to navigate this evolving landscape.
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5 min readMany digital marketers struggle with basic marketing concepts, leading to inefficient campaigns and wasted ad spend. A solid grasp of core principles is crucial for success.
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