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Latest news, industry insights, and tutorials from the AdSoda team.

AI's Siren Song: What OpenAI's CMO Hire Signals for Ad Ops5 min read

AI's Siren Song: What OpenAI's CMO Hire Signals for Ad Ops

OpenAI's CMO hire signals a seismic shift: AI is becoming the marketing engine. Learn how this impacts ad ops, media planning, and the need for robust campaign operations platforms like AdSoda.

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Beyond the Bottle: How Rebranding Impacts Campaign Operations, Not Just Shelves5 min read

Beyond the Bottle: How Rebranding Impacts Campaign Operations, Not Just Shelves

A brand refresh shouldn’t be a pain for ad ops. Learn how campaign metadata management, naming conventions, and QA can save the day (and your budget).

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Primark's US Push Spotlights a Campaign Ops Reality: Can Global Creative Scale Without Going Off-Brand?5 min read

Primark's US Push Spotlights a Campaign Ops Reality: Can Global Creative Scale Without Going Off-Brand?

Primark's US push underscores a campaign ops reality: how do you maintain brand consistency and creative control while scaling across diverse markets? It requires robust campaign operations, streamlined workflows, and meticulous attention to campaign metadata management.

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Etsy’s Bet on Humanity: Why Standardising Campaign Metadata Is More Critical Than Ever5 min read

Etsy’s Bet on Humanity: Why Standardising Campaign Metadata Is More Critical Than Ever

Etsy's focus on authentic human moments in marketing highlights the need for robust campaign metadata management. Clear naming conventions, media planning, and collaboration are key to leveraging AI effectively and driving genuine customer engagement.

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Stop Guessing: How AI-Powered Outlier Analysis Cracks the Code on Video Campaign Success5 min read

Stop Guessing: How AI-Powered Outlier Analysis Cracks the Code on Video Campaign Success

Unlock video campaign success with AI-powered outlier analysis. Discover how clean metadata and campaign operations platforms like AdSoda can fuel data-driven creative strategies.

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Beyond Reach and ROI: The Real Nightmares Keeping Ad Leaders Up at Night (and How to Fix Them)5 min read

Beyond Reach and ROI: The Real Nightmares Keeping Ad Leaders Up at Night (and How to Fix Them)

Discover the hidden anxieties of ad leaders beyond reach and ROI: metadata chaos and QA nightmares. Learn how a modern campaign operations platform can bring order to the advertising operations.

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Cutting Out the Clutter: Why Direct Publisher Relationships Still Miss the Mark (and How Ops Can Fix It)5 min read

Cutting Out the Clutter: Why Direct Publisher Relationships Still Miss the Mark (and How Ops Can Fix It)

Direct publisher relationships promise control and transparency, but often create operational headaches. Learn how campaign operations platforms can streamline workflows, improve data quality, and enhance QA to drive real results.

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Viewbotting: The Invisible Drain on Your Ad Spend (and How to Combat It)5 min read

Viewbotting: The Invisible Drain on Your Ad Spend (and How to Combat It)

Viewbotting inflates livestream views and damages campaign data. Learn how to combat this issue with QA software, metadata management, and practical steps.

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Beyond Influencer Marketing: How the NBA's Creator Playbook Cracks the Code on Scalable Campaign Operations5 min read

Beyond Influencer Marketing: How the NBA's Creator Playbook Cracks the Code on Scalable Campaign Operations

Learn how the NBA's creator partnerships offer a blueprint for more efficient, scalable, and data-driven campaign operations. Discover key strategies for standardising workflows, maintaining brand standards, and integrating creators into your media planning.

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Google vs. Amazon: Can Better Campaign Metadata Win the Agentic Commerce War?5 min read

Google vs. Amazon: Can Better Campaign Metadata Win the Agentic Commerce War?

Google's commerce moves highlight a truth for ad ops: the better you manage your campaign metadata, the better you'll perform in agentic shopping. This requires centralized control and data governance.

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Stretched Budgets, Extended Flights: Are Longer Campaigns the New Normal?5 min read

Stretched Budgets, Extended Flights: Are Longer Campaigns the New Normal?

Brands are running campaigns for longer due to budget pressures. This demands a shift in campaign operations, emphasizing organization, quality assurance, and strategic creative management. A campaign operations platform is crucial for success.

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Microsoft's Marketing Shakeup: Why Clear Campaign Metadata Matters More Than Ever5 min read

Microsoft's Marketing Shakeup: Why Clear Campaign Metadata Matters More Than Ever

The Microsoft marketing shakeup underscores a vital truth: AI success hinges on solid campaign operations. Clean metadata, standardized naming, and robust ad ops platforms are no longer optional—they're essential for maximizing ROI and preventing chaos.

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